Tree of Life

In 6 months its shows were seen by 14 million people, two-thirds of all visitors to Expo. The video was clicked 800 thousand times on YouTube. The hashtag #treeoflife was more successful than #Christmastree. Just a few of the numbers that demonstrate the success of the Tree of Life. Like the Eiffel Tower, built for Expo 1889 in Paris, it is destined to remain the symbol of Expo Milano 2016 for years to come. Not everyone, however, had the privilege to see ‘inside’ the Tree of Life, to venture up the 11 floors of technology that support its large wooden canopy. And to understand that behind the canopy, the shows, and the tree’s ability to fascinate the world of Expo, there is a tale of engineering (More)

 

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