“Echo” by Breakfast is a multi-sensory experience that visualizes real-time data occurring on social media through ripples that move across the surface. As the amount of social posts increases or decreases, it will impact the clarity of your portrait, which appears when you approach the piece.

In 2012, BREAKFAST began experimenting with Flip-Discs, a mechanical display technology that was originally developed in the 1960s for industrial signage. BREAKFAST developed a way to increase the speed the discs could flip and began creating large-scale installations using this modified technology.

In 2017, BREAKFAST completely redeveloped and modernized the technology from the ground up, turning it into an unparalleled technological medium.