Reflection of the Age
In today’s society mammon has become an increasing trend. At every corner we get a shedload of “celebrities” showing how they live their lives filled with luxury. Their wealth is scrutinized on TV in countless shows focusing specifically on this social class. Many people get blinded by the desire to be just like the faces from the magazine covers.
Besides other factors it was for this reason that Juraj Kotian decided to bring up this topics and show it to a wider audience through his master’s thesis. His goal was to create an installation that would react to movement. The closer the viewer gets to the structure, the closer is gets to him.
However, once the viewer crosses a specific boundary, the extended arm goes back to its starting position to literally escape from the viewer’s touch. It is a analogical visualization of the exaggerated desire for the unreachable — something that we lose as soon as we want more than we can ever get at that specific moment in time.